Social Media Training
By Erin King
INTRODUCTION: Welcome to the spa
MEET YOUR (SOCIAL MEDIA) THERAPIST
2:11 min
Meet social media expert, Erin King
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What will you learn?
- Meet social media expert Erin King
- Goals of social media spa training
OPTIMIZING YOUR ENVIRONMENT
2:43 min
OPTIMIZING YOUR ENVIRONMENT
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What will you learn?
- Create your own successful environment
- Dedicate the time to complete this course
- Consider having a “spa party” with fellow Yesties
STEP 1: Clarify your strategy
SPECIFY YOUR WHY
7:39 min
SPECIFY YOUR WHY
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What will you learn?
- What are you already rocking?
- Brain dump your social media goals
- Pick your top goals
OWN YOUR STORY
9:19 min
OWN YOUR STORY
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What will you learn?
- Write your story
- Refine and shorten your story
KNOW YOUR PEOPLE
7:57 min
KNOW YOUR PEOPLE
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What will you learn?
- Get to know your buyer persona
- Find more superfans offline
STEP 2: Detox your approach
RETIRE TIRED TACTICS
5:26 min
RETIRE TIRED TACTICS
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What will you learn?
- Old tactics to eliminate
- Sow without ruining relationships
- Be the change you want to see in your inbox
DELETE LETHAL LANGUAGE
12:56 min
DELETE LETHAL LANGUAGE
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What will you learn?
- The seven deadly sins of lethal language
STEP 3: Refresh your social content
EMBRACE THE ESSENTIALS
7:53 min
EMBRACE THE ESSENTIALS
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What will you learn?
- Make the first few words of your post personal to the audience.
- Make sure that you post/video is useful for your audience
- Keep it brief
ELEVATE YOUR MESSAGING
21:36 min
ELEVATE YOUR MESSAGING
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What will you learn?
- How to tell a phenomenal story
- Rewriting the top 8 classic direct selling messages
ROCK YOUR POSTS, STORIES AND LIVES
20:51 min
ROCK YOUR POSTS, STORIES AND LIVES
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What will you learn?
- Posts vs Stories
- Going LIVE
OPEN YOUR OPPORTUNITIES
20:51 min
OPEN YOUR OPPORTUNITIES
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What will you learn?
- Who are your prospects?
- Read recent stories and posts
- Comments are the new DMs
CONCLUSION: Protect your zen
PURIFY YOUR DIET
3:59 min
PURIFY YOUR DIET
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What will you learn?
- Protect your zen
- Clean up your newsfeed
NOURISH YOUR MOMENTUM
2:28 min
NOURISH YOUR MOMENTUM
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What will you learn?
- Keep your healthy social habits going
- You did it- congrats!